Our story: Lagerstroemia Indica in the heart of south-west France
The creation of Indiya Charms
Christian Gaurrat and Antoine Scrive, 2 nurserymen from south-west France, the natural basin of Lagerstroemia Indica, carried out research for 10 years to develop this delicate crop and create their own varieties.
Using carefully selected hybrids, in 2016 they succeeded in propagating 40,000 young plants, then cultivated in a greenhouse in the ground for 2 to 3 years. These exclusive varieties are marketed today under the brand name "Indiya Charms" in reference to their common name "Indian Lilac".
Also discover the "Selection Collection" which offers 5 varieties that are particularly exceptional for their original colours and qualities: precocity, floridity, compactness, brightness and resistance to disease.
The "Classic Collection" offers traditional varieties from south-west France. Also recognised for their qualities, they are available in different shades of pink, from pale to dark pink.
The origin of Lagerstroemia Indica
More commonly called "Indian Lilac", this tree of the Lythraceae family is native to Asia. Its adult size can range from 3 to 5 metres in height depending on the variety. It is found in shrub form or on a stem.
Its foliage is deciduous and offers flamboyant colours in autumn. Its dazzling and abundant flowering is from mid-July/mid-August and can last until the beginning of autumn. The flowers appear in compact clusters.
Lagerstroemia can be planted in a mass of shrubs ; in isolation, on a lawn or along a bush alley to obtain a flowering hedge, it will adapt very well to the front of a wall against a building. This small tree (in adulthood) will find its place in all spaces and will adapt to all types of gardens.
It needs to be planted in full sun, sheltered from the wind. In addition, it likes ambient humidity.
Indian Lilac is resistant to cold (up to -15 degrees). It is nevertheless advisable to protect it, especially in the early years. This tree adapts perfectly to an urban environment.
Disconcertingly easy, this plant is of great generosity and great ornamental value: it will brighten your garden all summer.